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Everything is awesome! Emmet's 70-year epic
When an ordinary, uncreative LEGO® minifigure is mistaken for the Special — a figure prophesied to save the LEGO world — an epic adventure begins. But that adventure is built on LEGO's own epic past, which starts 70 years before Emmet …
Ole Kirk Kristiansen's Denmark-based business of fashioning ladders, ironing boards, stools — and wooden toys — takes the name LEGO, from the Danish words "LEg GOdt" ("play well").1
LEGO produces around 200 different plastic and wooden toys, including Automatic Binding Bricks, a forerunner of today's LEGO bricks.1
The first film about LEGO is shot by photographer Christian Lund. The silent movie is in black and white.1
With the word LEGO officially registered in Denmark the previous year, Godtfred Kirk Christiansen, the founder's son and company VP, helps launch the revolutionary "LEGO System of Play."1
LEGO's first human figures appear. These motorcyclists and bicyclists are single pieces — rider and vehicle — with no moving parts. They look nothing like today's minifigs.1
The current LEGO stud-and-tube coupling system is patented, and the LEGO brick we know today is introduced.1
LEGOLAND® opens in Billund, Denmark, attracting 3,000 visitors on opening day and 625,000 in its first season.1
Minifigures! LEGO introduces figures with simple faces and movable arms and legs. Among the first minifigs are spacemen with helmets and oxygen tanks.1
The LEGO® Movie writer/directors Phil Lord and Christopher Miller grow up playing with LEGOs. "We'd build spaceships and all kinds of crazy things, but it wasn't just the building, it was the infinite possibilities of things to make and express that was so irresistible and exciting," says Miller.2
The online game LEGO Universe launches.1
Warner Bros. Pictures presents The LEGO® Movie, the first-ever, full-length theatrical LEGO adventure.
- http://aboutus.lego.com/en-us/lego-group/the_lego_history/1930
- 24Jan14 Dom Prod Notes LEGO from Lego
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